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For business owners who should be busier
Your next customer just asked AI who to call. Did it say your name?
Get found on Google and in AI answers by the people ready to buy, and know exactly which search sent each enquiry. No agency. No developer. Just you, an AI assistant and one simple weekly loop.
Instant download. Start tonight.
Or have it printed, or have me bring it
1,295
searches averaging page one on Google across 106 of our websites
Google Search Console, UK, 30 Sep to 27 Oct 2026
£10,650
job a roofer messaged me about. The screenshot's further down the page
WhatsApp, 11 Apr 2026. Turnover, not profit
2 days
from publishing to seeing an AI answer cite a plumber's page
My experience, not a promise
The first figure is Google's own data with business-name searches removed. The second is a customer's own message and the third is my experience. None of them is a typical result, and none is a promise about your business.
The work didn't disappear. It went to whoever turned up.
You know the feeling. It's a quiet Tuesday. The last job went brilliantly. The customer said they'd tell everyone. And the phone still isn't ringing.
You're good at what you do. Your customers would tell anyone who asked.
Nobody's asking them.
The person who needs you today is standing in a cold kitchen, or sitting at a desk, typing a question into a phone. Whoever appears gets the call. Whoever doesn't, never knows the job existed.
That's the bit that should keep you up at night. You'll never see the enquiries you didn't get. There's no invoice for them. There's just a quiet phone, a competitor's van outside a house you'd have loved to work on, and a website somebody told you was finished.
And now the ground has moved. More customers are asking ChatGPT, Claude or Perplexity before they ask Google. They don't get ten blue links to scroll. They get an answer, with names in it.
Do this before you read another word
The 30-second test
Open ChatGPT. Start a fresh chat. Type this, with your own trade and town:
Who should I call for [what you do] in [your town]?
Read the names it gives you.
Those businesses aren't luckier than you. They may not even be better than you. They just made it easy for the machine to know who they are.
If your name was there, well done. This book will help you keep it there. If it wasn't, carry on reading.
What nobody tells you
You're not invisible because you're bad at marketing. You're invisible because nobody ever told the machines who you are.
It's not your work. It's not your prices. It's not your van, your logo or your area. And it definitely isn't you.
Google and ChatGPT can't ring your old customers. They can't drive past your van. They only know what's written down: what you do, where you do it and what backs it up.
If that isn't clear, accurate and on a page they can read, you're asking them to recommend a stranger. However good you are.
So you don't need to shout louder. You don't need a prettier website: a site can look impressive and still leave the phone quiet. You need to be easy to find and easy to understand.
Word of mouth keeps you going. Being found fills the diary.
Five silent failures that keep good businesses off the list
None of these shows up on an invoice. You'd never know they were costing you. Any one of them is enough to keep the phone quiet.
- 1
The Jobless Website
It looks lovely. It has no commercial job. Nobody ever decided which customer it's for or what counts as a win, so it's politely doing nothing.
- 2
The Wrong Words
You describe your work the way you'd say it to another professional. Your customer types something else entirely, and finds someone who used their words.
- 3
The Stranger Problem
Your details are thin, out of date or contradict each other. AI can't confidently put forward a business it can't make sense of.
- 4
The Credit Mistake
You don't know which channel brought in which job, so you keep paying for the thing that didn't work and starve the thing that did.
- 5
The Broken Last Mile
Someone found you, liked you and tried to get in touch. The form failed, or nobody answered. Better rankings won't fix that.
How many of those did you just recognise in your own business?
How you do it
The Monday Loop.
One loop finds and fixes all five. AI does the research, the drafting, the building and the reporting. You stay in charge of the facts, the offer and the decisions. Set it up once, then every Monday you find the weak link, fix one thing and write it down. Every lap makes the next one easier.
1
Pick the enquiry you want
One customer, one service, one result you can measure.
2
Brief your AI properly
Real facts, real boundaries, the right access. Treat it like a new member of staff.
3
Find the searches that pay
The words customers really use, grouped by what they need.
4
Build the pages that earn the call
Fewer, better pages. Keep your site if you have one.
5
Measure what's real
Search, site actions and real enquiries, kept apart so nothing flatters you.
6
Review it on Monday
Find the weak link. Fix one thing. Write it down. Go again.
It's Monday morning. Here's what's different.
This is what you're actually buying. The book is just how you get there.
01
You know where the money is
You've stopped guessing. You know the words your best customers type, and which searches are worth your time.
02
The right people find you
Not more traffic. More of the customers you actually want, landing on a page that answers what they came to ask.
03
AI knows who you are
Your business is described accurately, in a way ChatGPT, Claude and Perplexity can read, repeat and cite.
04
Every enquiry has a source
You can point at a search, a page and a date. You never again have to wonder whether your marketing is working.
05
You own the lot
Your domain, your site, your data, your accounts. Nobody can hold your business to ransom over a password.
06
You fix one thing a week
One sheet. One review. One improvement, written down. Each week starts from where the last one finished.
The receipts
One boiler site. A real Google check. A real enquiry.
CorbyBoilers.co.uk is a site from my portfolio. On 7 September 2026 I recorded a manual Google UK check, organic results only, with the ads and map listings taken out.
| Search | Position |
|---|---|
| new boiler Corby | #1 |
| boiler replacement Corby | #3 |
| boiler installation Corby | #8 |
Positions move, which is why you date them. When I checked again on 30 October 2026, "new boiler Corby" was sitting around #3. Still page one.
And then somebody got in touch.
Hi, I'm after a quote for a new boiler please
Of course. Quick question: where did you find us?
Recreated from the anonymised record, in the customer's own words.
That's one enquiry, not a sales figure, and I'll show you in the book exactly what it does and doesn't prove. But look at the shape of it. A person had a need, typed it into a box, and a website put a stranger in touch with a business. That's the whole game, and the book shows you how to play it for yours.
Not one lucky site
106 websites. 1,295 searches on page one.
This isn't a screenshot from a good day. It's Google's own Search Console data for websites we've built. Business-name searches are taken out, so these are people looking for the work, not the company. 263 of those searches average in the top three.
nbsph.co.uk
- boiler repair sutton coldfield1.2
- central heating repair sutton coldfield1.6
- commercial plumbers sutton coldfield1.4
smartchoicesparks.co.uk
- cold ash electricians1.3
- eicr in sherfield on loddon1.6
- electrician kintbury1.8
polarbreeze.co.uk
- electrician welwyn garden city3.5
- air conditioning installers welwyn garden city3.1
- electrical inspection welwyn garden city2.1
dppowersolutions.com
- power factor correction staffordshire2.0
- commercial electrical services in rugeley1.9
shadboltplastering.co.uk
- skimming cheam1.0
- rising damp treatments ewell3.3
- dry rot kingston upon thames2.9
topsouthamptonremovals.co.uk
- packing fordingbridge3.3
- bishops waltham probate clearance1.8
- moving company fareham2.4
artisancompanydorking.co.uk
- kitchen installations box hill2.2
- bathroom installations box hill3.4
- plastering in beare green3.2
treescapesscotland.co.uk
- tree surgeon stirling2.1
- tree surgeon stirlingshire2.0
- tree surgery stirling1.5
yorkshireresindrives.com
- paved driveways castleford1.0
- resin surfacing skipton3.4
- driveways bradford1.0
oakwoodcreations.co.uk
- house refurbishment denmead3.3
- house extensions denmead1.2
- loft conversions denmead2.2
northeastheatingservices.com
- boiler installation ashington2.0
- boiler repair ashington1.0
resurfaceinteriors.co.uk
- kitchen wrapping wigan2.8
- cabinet refacing2.1
- kitchen wrapping preston2.2
goldeneagleuk.co.uk
- leadwork welwyn garden city2.6
- metal garden gates north london2.3
- steel garden gates north london2.3
dalysdriveways.co.uk
- paving company bowden1.0
- fencing panels in standish3.4
- granite paving manchester1.4
aoplumbingandheating.co.uk
- landlord gas safety check bodiam2.3
- landlord gas safety check pett2.7
phedecorating.co.uk
- exterior painting sheffield1.0
- upvc spraying sheffield3.0
That's 17 of them. There are 89 more.
Average positions from Google Search Console, UK, 30 Sep to 27 Oct 2026. Google changes results by location and device, so what you see can differ. Includes sites for former clients. Not a typical result or a promise about your business.
In their own words
I screenshot these. Wouldn't you?
Real messages from people we've built websites for. Names are cropped out for their privacy. The book's new, so these are about my work, not the book.
Individual experiences, not typical results. Job values are turnover, not profit.
Dean Keating. Former stand-up, current Mac Mini owner.
Who's telling you this
I bought a Mac Mini in a panic before Argos shut.
I was a stand-up comedian. Then COVID stopped live work and the gigs vanished. We were homeschooling two kids, I'd already closed one website business, and I wanted something that fed my family without turning into another job with more worries attached.
One night, while my wife was putting the children to bed, I watched a video about running an AI assistant on a Mac Mini. I went to Argos before it closed. She came downstairs and I'd disappeared. My explanation when I got back was that I'd "gone to buy a computer". My family thought I'd gone a bit mad.
Then the money we were expecting didn't arrive. We went on a holiday that was already paid for, and every night, once the kids were asleep, I sat in a hotel in Fuerteventura working on an offer on my phone.
One WhatsApp message won a roofer. Three websites. £1,500. Roughly £3,000 came in over that holiday.
That's turnover, not profit, and there was plenty of work still to do. But it changed how I saw all of this. I stopped asking AI for paragraphs. I started asking it for finished work.
This book is everything I've learned since. It started as a talk at Sparks Marketing. Now it's the method, written down, so you can skip the panic buying.
Is this for you?
Your customers love you. Google hasn't noticed.
You've got happy customers and a good reputation, and you're relying on word of mouth to keep the diary full. You want a way to be found by people who've never heard of you.
You're paying for something you can't see.
You've got a website, maybe someone looking after it, and a monthly report you nod at. You want to know what's actually working, and to own it.
You're starting from scratch.
No site, or one you're embarrassed by. You'd rather build it right the first time than pay to fix it later.
It isn't for you if you want someone else to do all of it, you're hoping for a result without doing the work, or you haven't yet got a service you can deliver well. Keep your £97 and come back when you have.
The book
The Monday Loop, written down.
- 11 copy-ready prompts you paste in and adapt
- An Expect and Check line under each, so you can tell good work from rubbish
- The tracking sheet blueprint that remembers everything
- Worksheets and working templates
- A 90-day plan, broken into stages you can finish
- A troubleshooting guide for when something won't move
- How to show up in AI answers, and how to test it properly
- When a directory is worth building, and when it isn't
Do the sum.
What's one new customer worth to you? A boiler. A roof. A kitchen. A retainer. Put your own numbers in.
£6,000 a year
That's what those customers would be worth in turnover. The book pays for itself after one customer.
Your numbers, your sums. This isn't a forecast or a promise of what you'll get.
Then ask what it's costing you every week to stay invisible to the people searching right now.
This is the same system I teach in person for £3,000 a day. The book is £97. You could read it, do nothing and get nothing back, and no book on earth can fix that part. But if you'll put in the work, this is the map.
Choose how you want it
Three ways to get found.
Start tonight
The Digital Edition
£97
The whole method, on your screen in the next five minutes. Paste your first prompt before bed.
- The complete book as a PDF
- All 11 prompts, ready to copy
- Worksheets, templates and the 90-day plan
Instant download. Yours to keep.
The one to scribble in
The Hard Copy
£149
The one you scribble in, leave open by the kettle and actually finish. Printed to order in the UK and delivered to your door.
- Hardback with dust jacket, 84 full-colour pages
- The digital edition straight away, so you can start before it lands
- Everything in the digital edition
UK delivery included. Printed when you order.
There's only one of me
Dean Brings It
£3,000
I'll bring the book to you in person. Anywhere. Then I'll stay for the day, and we'll work through the system on your business until you can run it without me.
- The book, hand-delivered by me, wherever you are
- A full day with me, learning the system on your actual business
- The digital edition straight away, so you can get a head start
We agree the date together after you book.
Still thinking?
I've already paid someone for SEO and it did nothing.
Then you know what it feels like to pay for activity you can't check. This is built the other way round: one search, one page, one date, one enquiry, written down where you can see it. If something isn't working, you'll know which link is broken.
Can't I just ask ChatGPT to do all this?
Tell an assistant to "build a website for a plumber" and it has to guess everything that makes the business credible. AI is only as good as the brief, the facts and the checks you give it. That's what the book gives you.
I'm not technical. Will I cope?
You don't need to become a web developer. You need to know what you're asking AI to build, what it's working from, and how to tell if it helped. Every prompt comes with what to expect and what to check.
I already have a website. Do I need a new one?
Probably not. Keep it. You take a baseline, research the searches and audit your pages. A rebuild is a decision you'd have to justify, not the price of admission.
I haven't got time for this.
There's a short route through the book for exactly that. One finished improvement beats a big unfinished build.
Isn't AI just going to make things up?
It will if you let it. A lot of the book is about not letting it: real facts, sources beside every claim, and a check you do yourself before anything goes live. My strongest instruction in the whole talk was simple: don't lie.
Does it only work for trades?
Many of the examples are local trades, because a boiler search and a paying customer are easy to connect. There are worked examples for other kinds of business too. The questions are the same: who needs you, what do they search for, and why should they contact you?
What else will I have to pay for?
An AI subscription, a domain and hosting, if you don't already have them. The book tells you what to budget for and which free Google tools to use. You can use all of it without buying anything else from me.
Do you guarantee I'll rank, or get named by ChatGPT?
No, and be wary of anyone who does. Nobody controls Google or ChatGPT. Results depend on your market, your offer and whether you do the work. What I can give you is the method I use, and a way of measuring whether it's working.
Someone's about to ask who to call.
Make sure the answer has your name in it.
Or have it printed, or have me bring it